BING's 2009 U.S. Search Engine Rankings
SUMMARY: Microsoft's (MSFT) Bing gained 90 basis points, or about 11% market share gain, in the search market in two months. Given Microsoft's massive advertising campaign this isn't a great success but isn't terrible either. Google (GOOG) remains solid but Yahoo (YHOO) continues to struggle.
RESTON, VA, August 19, 2009 – comScore, Inc. released its monthly Search analysis of the U.S. search marketplace. In July 2009, Americans conducted nearly 13.6 billion core searches, with Google Sites accounting for 64.7 percent search market share. Microsoft Sites grabbed 8.9 percent market share, a 0.5 percentage point gain versus June.
July 2009 U.S. Core Search Rankings
| Core Search Report* July 2009 vs. June 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Core Search Entity | Search Queries (MM) | ||
| Jun-09 | Jul-09 | Point Change Jul-09 vs. Jun-09 | |
| Total Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.0% | 64.7% | -0.3 |
| Yahoo! Sites | 19.6% | 19.3% | -0.3 |
| Microsoft Sites | 8.4% | 8.9% | 0.5 |
| Ask Network | 3.9% | 3.9% | 0.0 |
| AOL LLC Network | 3.1% | 3.1% | 0.0 |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 13.6 billion searches in July, down slightly for the third consecutive month as the summer months tend to see lighter overall search volume with people spending more time outdoors and on vacation. Google Sites accounted for 8.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.2 billion), Ask Network (536 million) and AOL LLC (424 million).
| Core Search Report* July 2009 vs. June 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Core Search Entity | Search Queries (MM) | ||
| Jun-09 | Jul-09 | Percent Change Jul-09 vs. Jun-09 |
|
| Total Core Search | 14,060 | 13,575 | -3% |
| Google Sites | 9,135 | 8,783 | -4% |
| Yahoo! Sites | 2,755 | 2,625 | -5% |
| Microsoft Sites | 1,179 | 1,208 | 2% |
| Ask Network | 552 | 536 | -3% |
| AOL LLC | 439 | 424 | - |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
July 2009 U.S. Expanded Search Rankings
In the July 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 12.9 billion searches, followed by Yahoo! Sites with 2.8 billion. Microsoft Sites ranked third with 1.3 billion searches, up 3 percent from May, followed by eBay with 709 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 35-percent increase.
| Expanded Search Query Report July 2009 vs. June 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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Expanded Search Entity |
Search Queries (MM) | ||
| Jun-09 | Jul-09 | Percent Change Jul-09 vs. Jun-09 | |
| Total Expanded Search | 21,818 | 21,899 | 0% |
| Google Sites | 13,147 | 12,851 | -2% |
| 9,555 | 9,217 | -4% | |
| YouTube/All Other | 3,592 | 3,634 | 1% |
| Yahoo! Sites | 2,900 | 2,762 | -5% |
| Yahoo! | 2,877 | 2,738 | -5% |
| All Other | 23 | 24 | 4% |
| Microsoft Sites | 1,230 | 1,262 | 3% |
| Bing | 1,021 | 1,076 | 5% |
| Microsoft/All Other | 209 | 186 | -11% |
| eBay | 677 | 709 | 5% |
| AOL LLC | 736 | 697 | -5% |
| AOL Search Network | 371 | 362 | -2% |
| MapQuest/All Other | 365 | 335 | -8% |
| craigslist, inc. | 621 | 673 | 8% |
| Ask Network | 637 | 613 | -4% |
| Ask.com | 362 | 338 | -7% |
| MyWebSearch.com/ All Other | 275 | 275 | 0% |
| Fox Interactive Media | 672 | 603 | -10% |
| MySpace Sites | 663 | 596 | -10% |
| All Other | 9 | 7 | -22% |
| Facebook.com | 200 | 270 | 35% |
| Amazon Sites | 198 | 197 | -1% |
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